WHAT IS THE POOL
the POOL is an innovative branding and design agency, founded by Shimrit Cohen (Shimi).
the POOL goal is to lead and create accessibility for brands to the new, changing and technological world.
Like its name, the POOL is an endless pool of ideas, inspirations, insights, layers, colors, communication forms and more
I work with a changing designers pool, and all designs are made by my talented & unique designers pool.
WHO AM I ?
A visionary person who loves the new world.
A multipotential woman with a wide range and varied points of view on Lifes' experiences which loves to connect people to their brands, products and projects.
Therefore, the POOL is a combination of both of my loves: Strategy & Design.
As one with holistic perspective on life, I believe EVERYTHING connects; people, processes, global trends, brands, inward, outward, essence and form, through which I create brands. I came to realize that every business has its own unique frequency and my game is to help you find it and give it a visual expression;
A shape, a form, a face, a name and above all a personality.
In a constantly changing world, I believe we need to adjust by being flexible & Custom made.
My projects reflect my vision of a Brand New World.
To get to know me better:
WHAT CAN I DO FOR YOU ?
Creating a unique identity by a custom-made strategy, holistic and broad point of view along with innovative vision.
Suitable for : Any kind of a business; company, product, project, start up, place & service that needs to establish a branding process, either by creating a new brand or by decomposing and recomposing the old existing brand
A WORD TO MY TARGET AUDIENCE !
I believe in transparency and collaboration.
I have all sub-vendors starting with developers, copywriters, content writers, interface designers and more, in order to take your idea from vision to reality.
Therefore, see me as your partner and a part of your success.